What data we collect and how we use it
We may collect the following categories of information for the purposes explained below.
- We collect data about your browsing activity. For example, which pages you visited and when, and what items you placed into your online shopping cart.
- Device and browser information: This is technical information about the device or browser you use to access our website. For example, your device's IP address, cookie string data and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
- Email and Postal Addresses: We may share actual email addresses and postal addresses, to use for marketing activity.
- We use this data to serve ads to you that are more relevant to you.
We may disclose information about you:
- We contract with companies who help with parts of our business operations. We require that our service providers only use your information in connection with the services they perform for us.
- We may contract with companies who handle data (such as our email lists). When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of AT Motocross or any other third party.
- In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale.
We also share hashed email addresses (or other identifiers associated with those hashes), technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other companies. This enables them and us to better target ads to you.
Cookies and related technologies
Specifically, the AdRoll cookie through the AdRoll platform for this purpose is named “__adroll”. We may also drop an additional AdRoll opt-out cookie if you opt-out. We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped vary by Advertiser implementation.